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Abstract
The aim of this article is to make parents understand how behavioral science and designing, thus a visual nudge, have a positive impact on kids‟ behavior towards electricity consumption and sustainability. The use of specific behavioral traits and findings (e.g. Framing Effect) improves the communication between family members by reducing nagging in a fun and educational way. Parents can simply apply the „Light Switch‟ nudge by just printing it on their computer. Thus, it is an inexpensive and effective solution to reduce household electricity and also nudge your kids to create a sustainable habit. Results speak by themselves as parents have described this nudge as an interactive and constructive adventure for kids, parents and the environment, as well.