International Journal of Arts and Humanities (IJAH)

Convergent issues in journalism education continue to be a challenge at the university level. This paper describes the efforts of university communication faculty to develop a new interdisciplinary major for a multimedia news outlet that uses a student newspaper website as the medium. Student media advisors are heavily involved in the process because their undergraduates comprise the workforce for the operation. This study applies symbolic convergence theory and brainstorming, and media logic is used as the framework. Topics described in this case study pertain to the journalism and multimedia majors, advisors, funding, curriculum, technology, faculty and successes and challenges over a 20-year period.