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Abstract
Jiangzhou Drum Music, now Chinese National Folk Art Treasure, originates from folk drum music in Xinjiang County , Shanxi province. As a cultural ambassador of China to the world , the drum music has been at show in over forty countries and provided people in the world a unique genre of performing art. The successful dynamic inheritance has drawn attention of the scholars from different research fields in China, Hong Kong and Taiwan: music, history and culture etc. Yet, there has been no relevant study on its overseas publicity. Based on the examination of written documents, such as research articles, news reports, county records, personal hand- written collections of the inheritors and local artisans, and various forms of field investigation, interviews, show-watching, rehearsal observation, the present research tries to make an in-depth study of the factors which promote publicity of the drum music. It is hoped that the international publicity of Jiangzhou Drum Music can become an example for other traditional Chinese folk art forms.