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Abstract
Enhancing intellectual capital is essential for organizations and individuals to seek competitive advantage in the competitive marketplace. This study used Facebook group usage data from Taiwan to explore if individuals could acquire new intellectual capital through knowledge-sharing behavior and benefit from social presence, and social capital. Structural equation modeling was employed to test a causal model comprising seven hypotheses formed by five research variables. The results showed that social presence significantly contributed to social capital and knowledge- sharing behavior. Social capital significantly and positively affected knowledge-sharing behavior, intellectual capital exchange, and combination. Knowledge-sharing behavior positively affected intellectual capital exchange and combination, which, in turn, positively affected acquiring new intellectual capital. However, knowledge-sharing alone does not directly contribute to gaining new intellectual capital. These findings suggested that intellectual capital exchange and combination served as a critical bridge between knowledge-sharing activities and acquiring new intellectual capital, reaffirming the importance of structured knowledge integration processes. Enriching the social presence of user experience to encourage more interactive and engaging discussions through multimedia content and peer recognition to strengthen the sense of connection. The significant role of social capital in the collaborative learning process affirmed the value of fostering trust and reciprocity to enhance social capital. Key Phrases: Social Presence, Social Capital, Knowledge-Sharing, Intellectual Capital Exchange and Combination, New Intellectual Acquisition, Social Media 2